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Clothing Brand Created by Matt and Veronica Cadden

hoodie season.

The Story Behind HNY-BDR

Matt's previous hockey coach used the term “honey badger” as a term to defend your end of the ice. “Protect what’s yours” and “Honey badger don’t take s***” because they are mean and relentless. Ever since then, Matt has scribbled HNY-BDR on all his sticks after finishing the tape job.  And thus HNY-BDR was born!


Revelstoke, BC

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