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Our names are Matt and Veronica and we are the siblings behind this business! As we always say “protect what’s yours” our brand encourages empowerment and strength for everyone who wears it.


The Story Behind HNY-BDR

A childhood hockey coach of Matt's used the term “honey badger” as a term to defend your end of the ice. “Protect what’s yours” and “Honey badger don’t take s***” because they are mean and relentless. Ever since then, Matt has scribbled HNY-BDR on all his sticks after finishing the tape job.  And thus HNY-BDR was born!